It is a twisted sc-fi, and at times gross horror, with a biblical type narrative. Issue 25 was a new level of weird and went a little on tilt, but even though I believe the issue went in too much of a smartsy artsy direction, I like the idea of the Hulk as an unworldly entity rather than just a simplistic monster.
Immortal Hulk No. 26 dived in politically with climate change disaster profiteering and emplaced Banner as almost terrorist like. By issue 27, the Hulk is back to action sequences with more political overtone narrative. While his antagonists are becoming further well defined as Roxxon and Minotaur, it needs a definitive conclusion to an increasingly large story arc to make the depth of the writing and character development meaningful.